Social Media Mayhem

As an entrepreneur chaperoning a website into existence, I need a strong social media presence. Enter Facebook, Twitter, and Pinterest accounts in addition to this blog and the website. That's a whole lotta lovin' that needs to go around regularly. I needed a cohesive, coherent chart of accounts for the purpose and mission of each social media outlet. Here is my freshman attempt at such.

Please use this as a guide to determine how you want to interact with iheartteachers.org, and how frequent you want that interaction to be.

This blog:

• Mission: to create a community and facilitate interaction within that community to shape iheartteachers.org and form it into the best possible resource for teachers.
• Frequency: I am striving for at least once daily (ish)
• Why YOU would want to engage with us this way: This is your chance to have a true impact on the mission and be a part of accomplishing goals by simply commenting. This is also a place to establish a relationship with us if you might ever want to contribute content or partner with us in any way.

The website:

• Mission: to improve teachers' lives through content, community, and collaboration. There are many sites that tell teachers what we should do or what we are doing wrong or how messed up education is, but none I've found are based on real, plausible actions to address the issues at the classroom level. Many blogs and sites share an individual teacher's thoughts or successes, but they're not about action. What can I do in my classroom to be even better tomorrow (realistically with the resources I have readily at hand)? What if I am not ready to be better tomorrow? What if today was so bad that I don't want to go back tomorrow? Where is my support and community for all I do for society as a teacher? This is what we are building with iheartteachers.org, curated, peer-reviewed ideas and resources with strong, heavy doses of support and appreciation.
• Frequency: those who register their email via the contact form will get monthly newsletters on all progress and plans as well as invitations to physical and virtual events leading up to and including our launch. The website itself will only get updates to fix glitches until launch in January.
• Why YOU would want to engage with us this way: you either are a teacher or you support and appreciate teachers (or you're a member of the broader educational community) and you want to be a part of the solution through positive action and interaction.

Twitter:

• Mission: primarily to broadcast when other medial outlets have been updated (blogs posted, website changes, Facebook and Pinterest updates) but also to scout for content inspiration and contributors.
• Frequency: at least once a day
• Why YOU would want to engage with us this way: you are either an avid fan of iheartteachers,org and the work we do, or you are a staunch supporter of the founder, Lorien Mattiacci. (Either way, thank you!)

Lorien's biggest supporters :)

Facebook

• Mission: keep interested parties updated on the business end of things (such as completing the logo process and incorporating)
• Frequency: several times a week
• Why YOU would want to engage with us this way: because you want us to have at least 30 page likes so we can use fb analytics (oops...YOU...my bad...let's try that again, shall we?)
• Why YOU would want to engage with us this way: business interests you and you want to come along with us as we start-up, launch, and reach our business milestones or you are a member of our community and you want to celebrate our successes and solve problems with us.

Pinterest:

• Mission: pure fun...and a place where we scout for content inspiration, contributors, resources, and visual stimulation.
• Frequency: aiming for daily to fill our boards
• Why YOU would want to engage with us this way: you like our boards and/or you want to establish a relationship with us